Financial Planning
in Green Bay, WI

We're here to serve Green Bay and the surrounding communities in northeastern Wisconsin as they look toward their financial futures. We build custom, comprehensive financial plans for our clients to give them confidence and clarity.

Understanding Your Financial Picture

When we first meet with clients, they come to us with myriad questions and concerns about their financial life. How should they build for retirement? What are the best places to invest their money as they work for retirement? How can they make sure their investments are suited to my tolerance for risk? And the list goes on.

No matter what your questions, concerns, or hesitations may be, we're here to listen, so we can understand your financial life in its entirety. That understanding is crucial in build your plan.

How You Spend Your Money

Your Financial Goals & Aspirations

Your Risk Tolerance & Investor Profile

Your Current Investments

How We Help

We know that when it comes to saving, investing, and planning around your finances, things can get complicated quickly. Through our comprehensive planning process and our Farther app, we're here to consolidate your financial picture in one place and give you the tools to feel empowered about your financial future.

SCHEDULE INITIAL CONSULTATION

Building a comprehensive plan

We take all the pieces of your financial picture to create a plan built for you.

Centralizing your financial life

We're rooted in technology, and we put that technology to work to consolidate your financial picture.

Serving Green Bay

No matter where you are in northeast Wisconsin, our team can work with you virtually or in person.

Guiding you through your financial journey

We're here to help guide you in your financial journey, and we'll be there for you when you need us most.

How We Help

We know that when it comes to saving, investing, and planning around your finances, things can get complicated quickly. Through our comprehensive planning process and our Farther app, we're here to consolidate your financial picture in one place and give you the tools to feel empowered about your financial future.

A comprehensive plan

We take all the pieces of your financial picture to create a plan built for you.

Centralizing your financial life

We're rooted in technology, and we put that technology to work to consolidate your financial picture in one place.

Serving Green Bay

No matter where you are in northeast Wisconsin, our team can work with you virtually or in person.

Guiding you through your financial journey

We're here to help guide you in your financial journey, and we'll be there for you when you need us most.

AT&T Pension Basics - Financial Planning for AT&T Employees

Our Areas of Expertise

We work with all kinds of clients in Green Bay and the surrounding communities in Northeastern Wisconsin: individuals and families, small business owners, pre-retirees, and those already in retirement. There are several common threads and areas in which our team has specific knowledge and experience. Even if you don't fall under one of these umbrellas, by no means does that mean we can't work with you. If you have specific questions about your situation, we encourage you to reach out to our team.

Company Retirement Plans

In addition to working with individuals and families, our lead advisor, Daniel Carlson, has a deep background working with HR departments to help execute, educate and engage when it comes to company retirement plans. There may be gaps in what the plan provider can offer, and that's where we can help.

Packers & Other Small Business Owners

Okay, we admit this was only a ploy to get your attention. But the Packers are a vital part of the Green Bay economy and many of our residents' financial lives. So although there's not much we do with your Packers' shares, we commonly build financial plans around clients' small businesses.

Employees of Large Regional Businesses

While some financial advisors focus solely on the high-level executives of large businesses, we're here to serve all kinds of employees at the large businesses in the Green Bay region, employees of companies like Sargento, Bellin Health, and Schneider Trucking, among others.

Client Case Studies

Case Study #1: Planning for a Client Close to Retirement

Background

We work our entire lives to build toward retirement. But what actually happens once we get to retiring? How do we "make" money? Where does that money come from? How should we plan to spend it?

How We Helped

Sue has worked her entire career in education and was planning to retire from the school district she was working for in the next year. As a state employee with a pension along with her own retirement accounts, she needed help understanding what money to use from which pot and when to use each one. As part of her comprehensive financial plan, we paid special attention to drawing out the retirement income piece of her plan, explaining to Sue how everything would work together synonymously.

Case Study #2: Planning Around Employee Benefits

Background

A key part of a compensation package for higher-level employees of both private and public companies is equity compensation. That is, things like employee stock options or employee stock purchase plans (ESPP).

How We Helped

Rich works for a locally publicly-traded company and earns restricted-stock units (RSUs) as part of his bonus incentive. Because they're a substantial part of his net worth, he needed a financial plan that incorporated their significance and laid out future steps for how to leverage them if, and when, he left the company.

Case Study #3: Sudden Wealth Event - Inheritance from a Relative

Background

For many people in the "sandwich" generations—those taking care of elderly parents and assisting their adult children—they know there will be financial complications when family members pass away. And often times, those complications are left for these people to have to sort through. Whether you've recently had a family member pass away, or you just want a plan in place to give you peace of mind, we're here to help you navigate these complex life events.

How We Helped

Diane's father passed away, and he left several hundred thousand dollars to Diane in his will. Though it wasn't an unexpected event for Diane, she had lived modestly up until his passing and wasn't sure where to even begin with this newfound lump sum. We helped guide Diane in the process of creating a new financial plan that encompassed this sudden wealth event, ensuring that she could put that money to work for her as she approached retirement.

Our team

Farther is built on the foundation of great people paired with exceptional technology. Our Green Bay team is led by Daniel Carlson, who has more than 10 years of experience as a financial advisor.

With a passion for retirement planning, tax planning, and investment management, Daniel helps move clients at all stages of their financial journey toward their goals. New clients often reach out to Daniel and our team to aid in building a comprehensive financial plan that incorporates all the various financial elements of their lives. But they also receive the peace of mind that comes with having a guide in their financial lives, listening to their concerns and questions, providing assurance, and adapting their plan as their lives change.
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Frequently Asked Questions

While these aren't all of the questions we field from prospective clients, these are the most common topics we get asked about prior to or during the initial meeting process. To answer questions specific to your situation, please schedule a meeting with a member of our team.

  • Do you only work with clients who live in Green Bay?

    A: While Green Bay is the focus of efforts because of the population, we serve clients throughout Northeastern Wisconsin. And because of our robust technology, we can serve clients locally, throughout Wisconsin, and around the United States.

  • Do you work with businesses and their 401(k) plans? 

    A: Yes, we work with companies and their HR departments to help administer and provide assistance with company-wide retirement plans like a 401(k).

  • Do you have an asset minimum? 

    A: We do not require that you have a minimum amount of savings or investment assets (things like a Roth IRA) to work with our team. We work with clients at all stages of their financial journeys, whether they're close to retirement or only 10 years into their career.

  • Are you a fiduciary? 

    A: Yes, we're a fiduciary for all of our clients and are legally bound to work in the best interests of our clients.

  • How do you charge clients?

    A: Because of the broad nature of what we call a financial advisor, some advisors are more insurance-based salespeople while others fall more into the advising camp. Our team tries to be transparent our how we charge clients because that can often be confusing for those who have financial advisors. We are fee-based and only make money by charging a percentage of the money we manage for our clients. All commissions, expense ratios of specific investments, and advisor fees are all baked into one fee.

  • Does your initial meeting cost anything?

    A: There's no cost to scheduling and meeting with our team for the first time. In fact, many people schedule a second meeting to ensure they're comfortable with moving forward with a financial advisor relationship. The only time you'll pay us money is when you begin the advisor-client relationship.

  • Do you only do in-person meetings? 

    A: We do both in-person meetings and virtual meetings with clients and those interested in becoming a client. We're happy to meet with you in the way you're most comfortable with.

  • What should I expect from returns?

    A: Though our goal with our clients is to maximize their investments in several different ways, including through tax analysis and planning, we don't have a benchmark we seek to beat. In fact, as financial advisors, we're held to a strict standard by the SEC that we can't guarantee future performance of investments. If you're only interested in investment performance, we may not be the best fit for your situation.

Your financial future starts here

Simply fill out this commitment-free form to begin. We look forward to getting to know you.

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